{"title":"Damage by bleaching","description":"\u003cp\u003eBleaching calls for bond repair: these products rebuild the hair's internal bonds and keep bleached hair strong and supple.\u003c\/p\u003e","products":[{"product_id":"hair-alchemy-resilience-shampoo","title":"Hair Alchemy Resilience Shampoo","description":"\u003cp\u003eHair Alchemy Resilience Shampoo is strength training for your hair: a strengthening shampoo against breakage, especially for brittle, fragile, or long hair. Plant proteins and biotech ingredients build the resilience hair needs to grow without breaking, right from the first wash.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eVisibly reduces hair breakage (clinically tested as a routine)\u003c\/li\u003e\n\n\u003cli\u003eStrengthens fragile and fine hair without weighing it down\u003c\/li\u003e\n\n\u003cli\u003eThe foundation for anyone who wants to grow their hair\u003c\/li\u003e\n\n\u003cli\u003eBond-building technology in a daily shampoo\u003c\/li\u003e\n\n\u003cli\u003eCult status among long hair enthusiasts\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eMassage into wet hair and rinse. Combine with the Resilience Conditioner and the Fortifying Treatment Serum; together as a routine, they are clinically tested to reduce hair breakage by up to 3.5 times.\u003c\/p\u003e\u003cp\u003eWant longer, stronger hair? It starts here. 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